Posted by Simon on August 27th, 2006 in
AdSense,
Blogging,
Make Money,
Opinion |
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PRESS RELEASE: This week, Google killed-off the popular blog Mangosauce.com by pulling the plug on its AdSense advertising - which came as quite a shock to the site’s 100,000 regular readers.
The remarkable success of Google’s AdSense program has spawned a new breed of pro-blogger who can, for the first time, earn a living from what was once just a hobby.
The benefits for the web are obvious but there’s also price to pay. Google now censors almost everything you read. If the public likes a blog’s style but Google doesn’t, the Delaware-based company can withdraw AdSense funding with a single keystroke and leave the site dead in the water.
For the unfortunate blogger who’s invested years of work in a site, it’s as crass as being fired by text-message - and no less devastating.
Google has a duty to withhold ads from websites that might cause offence but the process by which the company arrives at its judgements is deeply flawed. With so much at stake, you might imagine that the process would be fair, transparent and accountable - but it’s not.
Google’s rules are secret. There’s no judge, no jury and no right of appeal. The executioner is an anonymous 20-something snowboarder who, in the case of Mango Sauce, acted with the swaggering impunity of a Roman Emperor.
Full story here: http://www.mangosauce.com/about/google_kills_dissident_blog.php
Unless they act quickly to put their house in order, web-search giant Google might soon feel the heat of a sharp backlash from the embattled blogging community - and possibly the Federal Government.
Google looks set to become the new Microsoft.