Be honest to your readers: disclose
These days it seems every blog does paid blog posts in some way. The top blogs and down to the low traffic blog does it. Yes, even Easy Webbers does paid blog posts now and then.
I will not discuss paid blog posts in general or its downside and upsides. No, I rather want to discuss the need to tell your readers about the very fact that they are reading an advertisement and not one of your “regular” posts.
Your readers expect you to be honest to them. It’s really just common sense. If your readers caught you doing paid blog posts with out a proper disclosure you will experience a downside that is far greater that telling in your posts properly that this is a paid blog post.
But how do you disclose in a proper way then? Well, the easiest way is to do like we do on Easy Webbers. We tell the readers at the end of every paid blog posts that this is actually not an ordinary post but a paid blog post. If they want more information we link them to our disclosure policy that is located on the advertise page.
If you need help with creating a proper disclosure policy there is help to get! Disclosurepolicy.org let’s you easily generate a disclosure policy that fits your needs.
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